Each subscription covers a curated gifting service — not just the gift itself. You’re paying for us to research, source, and beautifully package thoughtful gifts that feel personal and meaningful. Every plan includes:

• 3 gifts per year
  
• Flexible allocation: all 3 to one person, 2 + 1 across two people, or 1 each to three recipients
  
• Curation based on your recipient’s personality, interests, and special occasions

Delivered to you or straight to the recipient with a handwritten note.

Yes — no matter which edit you choose, your subscription covers 3 gifts across the year. The plan simply defines the type and value of those gifts.

The Gift Edit is our short survey that helps us understand who you’re gifting for and what makes them tick. It covers:

• The occasions you want to mark (birthdays, anniversaries, or just-because moments)
  
• Your recipient’s style and interests (from fashion and fragrance to food, home, and lifestyle)
  
• The type of gifting energy you prefer — playful, indulgent, classic, or understated
  

Your answers become our blueprint. They guide ATG’s curators in handpicking gifts that feel personal, relevant, and memorable — never generic. It’s how we make sure your recipient unwraps something they’ll love, every time.

We work with a network of independent makers, boutique brands, and trusted suppliers. Each item is selected with care to balance quality, thoughtfulness, and surprise. We don’t mass-buy from generic retailers — we aim for gifts that feel considered, not copied.

Our gifts are designed to feel thoughtful, considered, and sometimes indulgent. We curate across everyday luxuries and premium surprises — so there’s always a mix of practicality and wow factor.

Examples of the types of gifts you may receive include:

• Designer Touches – from brands like Missoni, Marc Jacobs, or Jimmy Choo (think accessories, beauty, or lifestyle-led treats).
  
• Beauty & Wellness – skincare and fragrance minis from cult and premium labels.
  
• Home & Lifestyle – stylish décor accents, coffee-table pieces, or entertaining essentials.
  
• Seasonal Indulgences – gourmet treats, drinks accessories, or festive exclusives.
  

We also work with smaller boutique makers and up-and-coming brands to keep your subscription feeling fresh and unique — a balance of the iconic and the unexpected.

Thoughtful (£20/month or £220/year) → Thoughtful, practical gifts with everyday charm. Annual option saves the equivalent of 1 month.

Curated (£30/month or £330/year) → A balance of boutique and luxury, with seasonal highlights. Annual option saves the equivalent of 1 month.

Signature (£50/month or £550/year) → Premium, indulgent gifts for those you really want to spoil. Annual option saves the equivalent of 1 month.

We give you the choice. Each gift can either be:

• Delivered to you — beautifully wrapped and ready for you to give in person, or
  
• Sent directly to your recipient — complete with a handwritten card from you.
  

Whichever option you choose, every gift arrives thoughtfully packaged and presented for maximum impact.

We’ve designed About The Gift to make sure you never miss life’s most meaningful moments — birthdays, anniversaries, Father’s Day, Valentine’s, and all those special “just because” surprises.

The only occasion we don’t cover is Christmas. The festive season is such a unique time for gifting that we don’t include it within our subscription — this way, we can keep every box personal, thoughtful, and perfectly timed for the rest of the year, without being caught up in the rush of mass holiday deliveries.

Our subscriptions come with a 6-month minimum term. After that, you’re free to cancel anytime — or keep the surprises coming